Identity graph: the new customer 360

This is a podcast episode titled, Identity graph: the new customer 360. The summary for this episode is: <p>What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.</p> <p>Join Tim, Juan, and guests <a href="https://www.linkedin.com/in/michaelgmurray1/"><u>Michael Murray</u></a> and <a href="https://www.linkedin.com/in/bretharper/"><u>Bret Harper</u></a> of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.</p> <p>In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.<br> </p>