What’s the deal with Reverse ETL? w/ Tejas Manohar
ETL (Extract Transform and Load) was the SOP for data integration for 25+ years. A decade ago the introduction of data lakes pushed transformation to the end of the process and into tools like Snowflake, BigQuery, and Redshift. Now the latest chatter in the data management industry is Reverse ETL. Shouldn’t we call this LTE?
Join Tim, Juan and special guest Tejas Manohar, CEO of Hightouch for a conversation about Reverse ETL and why it matters now.
This episode will feature:
- The evolution of data integration pipelines
- Use cases for Reverse ETL
- What other acronyms make you smh?